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Introduction to marketing of library and information services

Chandraiah, I.

Introduction to marketing of library and information services I. Chandraiah - Delhi Manglam Publications. 2009 - viii; 272 p. Hardback 22 cm.

Includes bibliography.

ISBN: 9788190678568

Subjects--Topical Terms:
Marketing--Library and information services

Dewey Class. No.: 025.52 CHA/Int

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