Goa University

Business-to-business marketing

Brennan, Ross

Business-to-business marketing Ross Brennan; Louise Canning and Raymond McDowell - New Delhi: Sage Publication India Pvt. Ltd; 2011 - xxi; 386 p. Paperback; 24 cm.

Includes list of figures, list of tables, list of abbreviations, Companion website, Glossary, References and index.

9788132107460


Account management
Buyer behaviour
Inter-firm relationships
Business-to-business markets

658.804 BRE/Bus

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Contact: System Analyst :ans @unigoa.ac.in


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