Goa University

Reading the popular /

Fiske, John.

Reading the popular / John Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson. - 2nd ed. - London ; New York : Routledge, 2011. - lxi, 186 p. : ill. ; 21 cm.

Originally published: Boston : Unwin Hyman, 1989.

Includes bibliographical references and index.

Understanding popular culture -- Shopping for pleasure -- Reading the beach -- Video pleasures -- Madonna -- Romancing the rock -- Everyday quizzes everyday life -- News, history, and undisciplined events -- Popular news -- Searing towers.

9780415596503 (hbk) 0415596505 (hbk) 9780415596510 (pbk.) 0415596513 (pbk) 9780203837252 (ebook) 0203837258 (ebk)

2010021809


Popular culture.
Capitalism.

CB151 / .F57 2011

306 FIS/Rea

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