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Marketing research: measurement and method - 6th ed.

Tull, Donald S.

Marketing research: measurement and method - 6th ed. - Delhi: PHI Learning Pvt. Ltd; 2014 - xviii,863 p. 24 cm.

Includes glossary and indexes.

ISBN: 9788120309616 (pb)

Subjects--Topical Terms:
Marketing research
Sampling and data analysis

Dewey Class. No.: 658.83 TUL-HAW

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