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Principles and practice of social marketing:an international perspective

Donovan, Rob

Principles and practice of social marketing:an international perspective - Delhi: Cambridge University Press; 2011 - xix, 504 p. 24 cm.

Includes references and index.

ISBN: 9781107644328(pb)

Subjects--Topical Terms:
Social marketing

Dewey Class. No.: 658.8 DON-HEN

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