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Cases in Global marketing strategies /

Jeannet, Jean-Pierre.

Cases in Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - New Delhi. : Biztantra, 2005 - viii, various pages. : 24 cm.

Includes bibliographical references and indexes (Indian adaptation)

ISBN: 817722518S

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

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