TechnoBrands :
Pettis, Chuck, 1948-
TechnoBrands : how to create & use brand identity to market, advertise & sell technology products /00 Chuck Pettis. - New York : AMACOM, 200400 - xiii, 222 p. : ill. ; 24 cm.00
Includes bibliographical references and index.
8176494801:00
High technology--Marketing.00
Technological innovations--Marketing.00
Brand name products.00
TechnoBrands : how to create & use brand identity to market, advertise & sell technology products /00 Chuck Pettis. - New York : AMACOM, 200400 - xiii, 222 p. : ill. ; 24 cm.00
Includes bibliographical references and index.
8176494801:00
High technology--Marketing.00
Technological innovations--Marketing.00
Brand name products.00