Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2003 - xxv, 502 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070486565
Product management.
Product management / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2003 - xxv, 502 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070486565
Product management.