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Integrated Marketing Communications (Record no. 129604)

MARC details
000 -LEADER
fixed length control field	00330 a2200121 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199464852(pb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 DUT/Int
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dutta, Kirti
245 ## - TITLE STATEMENT
Title	Integrated Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi:
Name of publisher, distributor, etc	Oxford University Press,
Date of publication, distribution, etc	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 489 p.
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_DUT_INT
Koha itemnumber	173075
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_DUT_INT
Koha itemnumber	173076

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Checked out	Date last seen	Date last borrowed	Price effective from	Koha item type
		Dewey Decimal Classification			Goa University Library	Goa University Library	MBA Book Bank	02/05/2019	595.00	7	659.1 DUT/Int	176835	08/14/2025	08/14/2024	08/14/2024	02/05/2019	Books
		Dewey Decimal Classification			Goa University Library	Goa University Library	MBA Book Bank	02/05/2019	595.00	3	659.1 DUT/Int	176836	07/21/2023	07/21/2022	07/21/2022	02/05/2019	Books