Consumer behavior building marketing strategy (Record no. 140220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355321503 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 MOT/Con |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L |
| 9 (RLIN) | 3132 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Linkage | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi: |
| Name of publisher, distributor, etc | Mc Graw hill private limited, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 751p.; |
| Dimensions | 325*20 cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del |
| 9 (RLIN) | 3133 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleiser, Susan Bardi |
| 9 (RLIN) | 3134 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 9 (RLIN) | 3135 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834200000000000_MOT_CON |
| Koha itemnumber | 188585 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | MBA Book Bank | 11/28/2023 | 658.8342 MOT/Con | 186563 | 11/28/2023 | 11/28/2023 | Books |