Goa University

Advertising Policy and Practice (Record no. 27465)

MARC details
000 -LEADER
fixed length control field 00391nam#a2200169ua#4500
001 - CONTROL NUMBER
control field GOACATREC27437
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name 19990903
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0039105601
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a 63322
245 00 - TITLE STATEMENT
Title Advertising Policy and Practice
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Driver, John
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Foxall, Gordon
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a 659.1
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Holt, Rinehart and Winston
Date of publication, distribution, etc 1984
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 659_100000000000000_DRIFOX
Koha itemnumber 28531
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Goa University Library Goa University Library General Stacks 2 04/15/2004   659.1 DRI-FOX 063322 02/20/2012 02/20/2012 Books

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Contact: System Analyst :ans @unigoa.ac.in


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