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How Advertising Works : The Role of Research (Record no. 69125)

MARC details
000 -LEADER
fixed length control field	00422nam#a2200181ua#4500
001 - CONTROL NUMBER
control field	GOACATREC69083
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	19991001
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761912401
245 00 - TITLE STATEMENT
Title	How Advertising Works : The Role of Research
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Jones, John
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	659.1
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising-Research
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	84433
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	90189
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Sage Publications
Date of publication, distribution, etc	1998
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_JONHOW
Koha itemnumber	72056
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_JONHOW
Koha itemnumber	72057

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		659.1 JON/How	084433	02/20/2012	02/20/2012	Books
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004		659.1 JON/How	090189	02/20/2012	02/20/2012	Books