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FCB-ulka brand building advertising : Concepts and cases (Record no. 81971)

MARC details
000 -LEADER
fixed length control field	00964nam#a2200493ua#4500
001 - CONTROL NUMBER
control field	GOACATREC82046
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	20021018
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070474265
245 00 - TITLE STATEMENT
Title	FCB-ulka brand building advertising : Concepts and cases
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Parameswaran, M
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	659.1
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96602
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96603
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96604
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96605
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96606
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96607
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96608
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96609
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96610
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96611
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96612
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96613
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96614
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96615
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96616
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96617
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96618
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96619
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96620
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96621
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96622
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96623
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96624
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96625
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96626
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96627
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96628
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96629
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	96630
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88567
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88568
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88569
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88570
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88571
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88572
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88573
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88574
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88575
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88576
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88577
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88578
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88579
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88580
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88581
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88582
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88583
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88584
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88585
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88586
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88587
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88588
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88589
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88590
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88591
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88592
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88593
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88594
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88595
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88596
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88597
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88598
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	576_000000000000000_TIWSHA
Koha itemnumber	88599
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88600
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_PARFCB
Koha itemnumber	88601

Holdings
Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type	Checked out
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	4	1	659.1 PAR/Fcb	096602	11/30/2022	11/16/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096603	12/12/2019	07/23/2019	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2	1	659.1 PAR/Fcb	096604	06/14/2023	11/19/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004			659.1 PAR/Fcb	096605	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096606	11/25/2022	10/14/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096607	12/02/2019	07/09/2019	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004			659.1 PAR/Fcb	096608	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096609	07/17/2018	07/21/2017	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096610	07/09/2018	07/24/2017	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096611	12/04/2018	07/12/2018	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096612	05/03/2019	09/07/2018	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096613	11/09/2021	10/07/2020	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096614	11/25/2022	11/19/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004			659.1 PAR/Fcb	096615	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096616	04/24/2018	07/24/2017	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	4		659.1 PAR/Fcb	096617	01/19/2023	01/11/2023	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096618	06/26/2018	07/24/2017	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096619	01/18/2023	11/22/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096620	11/25/2022	08/04/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096621	07/21/2017	07/21/2017	02/20/2012	Books	07/21/2018
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096622	11/30/2022	08/04/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096623	11/25/2022	11/11/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096624	10/23/2020	07/23/2019	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096625	11/25/2022	10/20/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096626	11/30/2018	07/12/2018	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004			659.1 PAR/Fcb	096627	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096628	11/25/2022	11/19/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096629	07/12/2018	07/12/2018	02/20/2012	Books	07/12/2019
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096630	12/05/2017	07/21/2017	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096631	11/25/2022	11/11/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3		659.1 PAR/Fcb	096632	11/25/2022	11/19/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2		659.1 PAR/Fcb	096633	02/23/2023	05/13/2022	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004			576 TIW-SHA	096634	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	3	2	659.1 PAR/Fcb	096635	02/03/2021	12/23/2020	02/20/2012	Books
Goa University Library	Goa University Library	General Stacks 2	04/15/2004	1		659.1 PAR/Fcb	096636	06/22/2018	07/24/2017	02/20/2012	Books

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