Advertising and promotion : (Record no. 89551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam#a2200205ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC89909 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030110s2004 maua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| Remainder of title | an integrated marketing communications perspective / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Eugene) |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2004 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070581940 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, [67] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. EN1-EN25) and index. |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BELBEL |
| Koha itemnumber | 98232 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 11/28/2005 | 7 | 659.1 BEL-BEL | 108369 | 12/20/2023 | 07/19/2023 | 02/20/2012 | Books |