Retail marketing (Record no. 90846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam#a2200157ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC91236 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Retail marketing |
| Statement of responsibility, etc | Peter J. McGoldrick |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGoldrick, Peter J. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Companies |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 1990 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070841594 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiii, 362p |
| Dimensions | 22 cm |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes name and subject index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_870000000000000_MCGRET |
| Koha itemnumber | 100591 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 05/27/2006 | 3 | 2 | 658.87 MCG/Ret | 108450 | 01/03/2024 | 12/12/2023 | 02/20/2012 | Books |