Connected Marketing (Record no. 94746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC95182 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Connected Marketing |
| Statement of responsibility, etc | Justin Kirby |
| Remainder of title | The Viral, Buzz and Word of Mouth Revolution |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kirby, Justin |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Butterworth-Heinemann |
| Place of publication, distribution, etc | Oxford |
| Date of publication, distribution, etc | 2006 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131207595 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 282 |
| Dimensions | 23cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marsden, Paul |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Professional and Trade Series |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KIRMAR |
| Koha itemnumber | 106411 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 12/20/2007 | 658.8 KIR-MAR | 118722 | 02/20/2012 | 02/20/2012 | Books |