Marketing Strategy: A Decision-Focused Approach (Record no. 94790)

MARC details
000 -LEADER
fixed length control field 00532nam#a2200193ua#4500
001 - CONTROL NUMBER
control field GOACATREC95226
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
245 00 - TITLE STATEMENT
Title Marketing Strategy: A Decision-Focused Approach
Statement of responsibility, etc Orville C. Walker
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Relator term Author
250 00 - EDITION STATEMENT
Edition statement 5th Ed
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata Mcgrawhill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2006
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072961902
300 00 - PHYSICAL DESCRIPTION
Extent xx, 346
Dimensions 25cm
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, W
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name And Others
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Subject Index
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw Hill/Irwin Series In Marketing
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_WALMAR
Koha itemnumber 106451
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Goa University Library Goa University Library General Stacks 2 12/26/2007   658.8 WAL/Mar 115943 02/20/2012 02/20/2012 Books

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