Consumer behaviour and branding concepts, readings and cases S. Ramesh Kumar The Indian context

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Material type: Text

TextPublication details: Dorlinhg Kindersley (India) Pvt. Ltd., New Delhi 2009Description: xv, 607p 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	658.8343 KUM/Con (Browse shelf(Opens below))	Available		130256
Books	Goa University Library General Stacks 2	658.8343 KUM/Con (Browse shelf(Opens below))	Available		130257

Previous		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available			Next
Previous	658.8343 GRO/Tra Trademark Brand Duplication and Consumer Protection : Perciptual Dimensions	658.8343 HAL/Var Variations in Consumer Postpurchase Responses : The Effects of Satisfaction Level and Complaining Behaviour	658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases	658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases	658.8343 RIC/Con Consumer Complaint Behaviour : Model Development and Empirical Validation	658.8348 COS-BAM Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity	658.8348 HAW/Con Consumer Behavior	Next

Includes Glossary.

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