Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.
Material type:
- 9789812838278
- 9812838279
- 9789812838285
- 9812838287
- 658.812 SOM/Man 22
- HF5415.5 .S67 2010
Includes bibliographical references and indexes.
Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
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