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An integrated approach to services marketing: a book of readings on marketing of library and information services
Publication details: Mumbai: Allied Publishers Pvt. Ltd; 2003Description: viii, 328 p. 24 cmISBN:- 8177644173(pb)
- 025.52 GUP-JAM
| Item type | Current library | Call number | Status | Date due |
|---|---|---|---|---|
Books
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Goa University Library General Stacks | 025.52 GUP-JAM (Browse shelf(Opens below)) | Available |
Includes index.
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