The next big thing :spotting and forecasting consumer trends for profit William Higham.

By:

Higham, William

Material type: Text

TextPublication details: London ; Kogan Page Limited, 2010.Description: ix, 261 p. : ill. ; 23 cmISBN:

9780749454500 (alk. paper)

Subject(s):

DDC classification:

658.8342 HIG/Nex

Contents:

The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due
Books	Goa University Library General Stacks	658.8342 HIG/Nex (Browse shelf(Opens below))	Available

Browsing Goa University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous	No cover image available No cover image available		No cover image available No cover image available					Next
Previous	658.8340285 SZA/Soc Social Media Data Mining Analytics	658.8342 ACE/Con Consumer Behaviour and Advertising Management	658.8342 CON/2 Journal of Consumer Satisfaction Dissatifaction and Complaining Behaviour	658.8342 HIG/Nex The next big thing :spotting and forecasting consumer trends for profit	658.8342 NAI/Con Consumer behaviour and marketing research (text with cases) - 2nd rev. ed.	658.8342 NAI/Con Consumer behaviour and marketing research (text with cases) - 2nd rev. ed.	658.8342 NAI/Con Consumer behaviour and marketing research (text with cases) - 2nd rev. ed.	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)