Goa University
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Marketing Management - (15th ed.)

By: Contributor(s): Publication details: Noida: Pearson India Education Services Pvt. Ltd.; 2018Edition: (15th ed.)Description: xxvi, 756, I-21p.; (pbk.) ill., tab.; 25 cmISBN:
  • 9789332557185 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT-KEL
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Includes appendix, end-notes, glossary and index.

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