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Services marketing Govind Apte.
Material type:
TextPublication details: New Delhi ; Oxford University Press, 2016.Description: xi, 440 p. : ill. ; 25 cmISBN: - 0195667581(pb)
- 9780195667585
- 658.8 APT/Ser
| Item type | Current library | Call number | Status | Date due |
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Goa University Library MBA Book Bank | 658.8 APT/Ser (Browse shelf(Opens below)) | Available | |
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Books
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Goa University Library MBA Book Bank | 658.8 APT/Ser (Browse shelf(Opens below)) | Available |
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| 658.8 APT/Ser Services Marketing | 658.8 APT/Ser Services Marketing | 658.8 APT/Ser Services marketing | 658.8 APT/Ser Services marketing | 658.8 BES/Mar Market-based management : | 658.8 BLY/Key Key concepts in marketing | 658.8 BLY/Key Key concepts in marketing |
Includes index.
With reference to India.
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