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Global Marketing Management : Changes, New Challenges, and Strategies - 3rd ed.
Publication details: New Delhi: Oxford University Press, 2016.Description: xxv, 578 p. 27 cmISBN:- 9780199668724(pb)
- 658.8 LEE-CAR
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Goa University Library MBA Book Bank | 658.8 LEE-CAR (Browse shelf(Opens below)) | Available | |
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Goa University Library MBA Book Bank | 658.8 LEE-CAR (Browse shelf(Opens below)) | Available |
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| 658.8 LAL/Mar Marketing management | 658.8 LAL/Mar Marketing management | 658.8 LEE-CAR Global Marketing Management : Changes, New Challenges, and Strategies - 3rd ed. | 658.8 LEE-CAR Global Marketing Management : Changes, New Challenges, and Strategies - 3rd ed. | 658.8 LEV/Tak Taking technology to market / | 658.8 LOV/Ser Services marketing: people, technology, strategy | 658.8 LOV/Ser Services marketing: people, technology, strategy |
Includes Glossary and Index.
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