Product and Brand Management
Publication details: New Delhi: Oxford University Press, 2016.Description: xxiv, 862 p. 24 cmISBN:- 9780199460496(pb)
- 658.827 PAN/Pro
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658.827 KEL/Str Strategic brand management : | 658.827 LIG-KID Six Rules For Brand Revitalization | 658.827 PAN/Pro Product and Brand Management | 658.827 PAN/Pro Product and Brand Management | 658.827 PET/Tec TechnoBrands : | 658.827 TRO/Big Big brands, big trouble : | 658.827 TYB-CAL Kellogg on branding |
Includes index.
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