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Commodity Advertising : The Economics and Measurment of Generic Programs
Material type:
TextPublication details: New York Lexington books 1993ISBN: - 002910405x
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library General Stacks 2 | 659.113 FOR-RON (Browse shelf(Opens below)) | Available | 071369 |
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| 659.111 CHA/Adv Advertising Works 3 : Papers From the IPa Advertising Effectingnes Awards | 659.112 LAN-KAT Strategic Media Planning | 659.1125 SHI/Adv Advertising Agencies : Global and Indian Perspectives | 659.113 FOR-RON Commodity Advertising : The Economics and Measurment of Generic Programs | 659.113 WAS/Tha That's our new ad campaign-- ? : | 659.13 RAM/New New Dimensions in Advertising Management. | 659.1322 CRO/CRA The Craft of Copywriting |
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