Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective /
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Tata McGraw-Hill, New Delhi : 2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:- 0070581940
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 659.1 BEL-BEL (Browse shelf(Opens below)) | Available | 108369 |
Includes bibliographical references (p. EN1-EN25) and index.
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