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Marketing research David A. Aaker

By: Contributor(s): Material type: TextTextPublication details: John Wiley & Sons New York 2001Edition: 7th edDescription: xvi, 751p 24 cmISBN:
  • 9971513897
Subject(s):
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Browsing Goa University Library shelves, Shelving location: MBA Book Bank Close shelf browser (Hides shelf browser)
658.827 YAS/Bra Brand Harmony 658.827095 ROL/Asi Asian brand strategy : 658.83 AAK/Mar Marketing research 658.83 AAK/Mar Marketing research 658.83 AAK/Mar Marketing research 658.83 AAK/Mar Marketing research 658.83 AAK/Mar Marketing research

includes glossary and index

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