Kellogg on branding Edited by Alice M. Tybout and Tim Calkins
Material type:
TextPublication details: John Wiley & Sons New Jersey 2005Description: xvii, 334p 23 cmISBN: - 0471490363
| Item type | Current library | Call number | Status | Date due |
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Goa University Library MBA Book Bank | 658.827 TYB-CAL (Browse shelf(Opens below)) | Available |
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| 658.827 PAN/Pro Product and Brand Management | 658.827 PET/Tec TechnoBrands : | 658.827 TRO/Big Big brands, big trouble : | 658.827 TYB-CAL Kellogg on branding | 658.827 YAS/Bra Brand Harmony | 658.827095 ROL/Asi Asian brand strategy : | 658.83 AAK/Mar Marketing research |
includes index
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