Social communication in advertising : William Leiss ... [et al.]. consumption in the mediated marketplace /

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Material type: Text

TextPublication details: Routledge, New York : 2005Edition: 3rd ed. revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1042 LEI/Soc (Browse shelf(Opens below))	Available		111754

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Previous	659.1 SHA/Adv Advertising and Integrated Marketing communication	659.1 SUT-SYL Advertising and the mind of the consumer :	659.1 VON-KES Pick me :	659.1042 LEI/Soc Social communication in advertising :	659.133 GOD/Unl Unleashing the ideavirus ;	659.157 BHA-ANU Visual Merchandising	659.157 BHA-ANU Visual Merchandising	Next

Includes bibliographical references (p. 637-659) and index.

Previous edition entered under William Leiss as author.

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