Advertising and the mind of the consumer : Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why /

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TextPublication details: Allen & Unwin, Australia : 2004Edition: 2nd edDescription: xv, 326 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1 SUT-SYL (Browse shelf(Opens below))	Available		108599

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Includes bibliographical references (p. 304-315) and index.

New revised international edition--Cover.

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