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Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition /

By: Contributor(s): Material type: TextTextPublication details: East West Books, Chennai : 2002Description: x, 236 p. ; 24 cmISBN:
  • 8186852913
Subject(s): Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Goa University Library MBA Book Bank 658.8 TRO-RIV (Browse shelf(Opens below)) Available 108524

Includes bibliographical references (p.213-217) and index.

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