Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity /
Material type: TextPublication details: Pearson Education, New Delhi. : 2008Edition: 3rd edDescription: 714p. : ill. ; 24 cmISBN:- 9788131719770
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658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : | 658.827 KEL/Str Strategic brand management : |
Includes bibliographical references and index.
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