Goa University
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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: Wiley India, New Delhi : 2008Edition: 7th edDescription: xiii, 356 p. ; 23 cmISBN:
  • 9788126516049 (pbk. : alk. paper)
Subject(s): Online resources:
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Includes index.

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