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Multichannel Marketing : Akin Arikan Metrics and Methods for On and Offline Success
Material type:
TextPublication details: Wiley Publishing, Inc. Indiana 2008Description: xxiv, 288 p. 24 cmISBN: - 9780470239599
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Goa University Library MBA Book Bank | 658.872 ARI/Mul (Browse shelf(Opens below)) | Available | 123948 |
Includes index
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