TY  - BOOK
AU  - Moisander, Johanna.
AU  - Valtonen, Anu.
TI  - Qualitative marketing research : a cultural approach 
SN  - 9781412903813
PY  - 2006///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing research
KW  - Qualitative research
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2005933780-d.html
ER  -