TY  - BOOK
AU  - Light, Larry
AU  - Kiddon, Joan
TI  - Six Rules For Brand Revitalization: Learn how Companies like Mcdonald's Can Re- Energize their Brands
SN  - 9788131730126
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Fundamental truth- brand building, marketing is bigger than just advertising
N1  - Includes,index
ER  -