TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L. and Mookerjee, Amit
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9780070682160
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Marketing Strategy
N1  - Includes,Illustrations,Tables,references, photo- Credit, Appendix, Name-Index, Subject-Index
ER  -