TY  - GEN
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and method - 6th ed
SN  - 9788120309616 (pb)
U1  - 658.83 TUL-HAW 
PY  - 2014///
CY  - Delhi
PB  - PHI Learning Pvt. Ltd
KW  - Marketing research
KW  - Sampling and data analysis
N1  - Includes glossary and indexes
ER  -