TY  - GEN
AU  - Goenka, Varun
AU  - Bhattacharjee, Pradeep Kumar
TI  - Marketing management: Indian cases
SN  - 9789332587106(pb)
U1  - 658.8 GOE-BHA 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
N1  - Includes references
ER  -