TY  - BOOK
AU  - Higham,William
TI  - The next big thing :spotting and forecasting consumer trends for profit 
SN  - 9780749454500 (alk. paper)
U1  - 658.8342 HIG/Nex 
PY  - 2010///
CY  - London
PB  - Kogan Page Limited
KW  - Consumer behavior
KW  - Forecasting
KW  - New products
KW  - Sales forecasting
N1  - Includes bibliographical references and index; The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice
ER  -