TY  - GEN
AU  - Kotler, Philip 
AU  - Lee, Nancy R 
TI  - Social marketing : Influencing behaviors for good 
SN  - 9781412956475 (pb)
U1  - 658 .8 KOT-LEE  
PY  - 2008///
CY  - New delhi
PB  - Sage publications
KW  - Social marketing
KW  - promotion
KW  - Budget establishment
N1  - Include note index
ER  -