TY  - GEN
AU  - Mothersbaugh, David L 
AU  - Hawkins, Del 
AU  - Kleiser, Susan Bardi 
AU  - Mookerjee, Amit 
TI  - Consumer behavior building marketing strategy 
SN  - 9789355321503 (pb)
U1  - 658.8342 MOT/Con 
PY  - 2022///
CY  - New delhi
PB  - Mc Graw hill private limited
ER  -