TY  - BOOK
AU  - Hartley, Robert
TI  - Bullseyes and Blunders : Stories of Business Success & Failure
SN  - 0471849030
PY  - 1987///
CY  - New York
PB  - John Wiley & Sons.
KW  - Industrial Management - Case Studies
KW  - Marketing - Management - Case Studies
KW  - Success in Business - Case Studies
KW  - Business Failures - Case Studies
ER  -