TY  - BOOK
AU  - Forker, Olan
AU  - Ward, Ronald
TI  - Commodity Advertising : The Economics and Measurment of Generic Programs
SN  - 002910405x
PY  - 1993///
CY  - New York
PB  - Lexington books
KW  - Advertising - Food - United States
KW  - Generic Products - United States
KW  - Advertising - Food - United States - Case Studies
ER  -