TY  - BOOK
AU  - Zangwill, Willard
TI  - Lightining Strategies for Innovation : How the World s Best Firms Create New Products
SN  - 002935675X
PY  - 1993///
CY  - New York
PB  - Lexington Books
KW  - New Products
KW  - Technological Innovations
KW  - Strategic Planning
ER  -