TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 8120312198
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising management
N1  - includes index
ER  -