TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 8120323505
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Consumer behavior
N1  - inlcudes glossary, name index, subject index and company index
ER  -