TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Marketing   (with CD)
SN  - 0070600902 (alk. paper)
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
N1  - Includes glossary and indexes
ER  -