TY  - BOOK
AU  - Hackley, Christopher E.
TI  - Advertising and promotion: communicating brands 
SN  - 0761941541 (pbk.)
PY  - 2005///
CY  - London.
PB  - SAGE Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references (p. [239]-246) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html
ER  -